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Stickers for a sushi delivery

14 illustrations for Telegram and printed stickers, with the brand character, memes, and roll jokes

“Rock and rolls!” stickerSticker with Homer and a roll“You play a special roll in my life!” sticker
Sticker examples

Role

Illustrator

Timeline

3–4 days

What I did

I drew 14 stickers in Procreate based on the brand character and the client’s meme references. The set was used in Telegram and in print

The challenge

Develop the brand’s existing character into a sticker set for chats and printed stickers. Combine VЁSLA’s recognisable image with humour and the sushi delivery theme

The client provided meme examples, and I adapted them to the brand and hand-drew the whole set in Procreate

VЁSLA brand character
Catfish sticker
Fish in a sweaterFish with a roll
Developing an existing character

One character, different situations

I kept the fish’s turquoise-and-orange colouring and distinctive spots. Through poses, gestures, clothing, and props I created different reactions, from a declaration of love to an impatient urge to order food

Handwritten captions and expressive outlines unite the different images into one set.

VЁSLA stickerVЁSLA stickerVЁSLA stickerVЁSLA stickerVЁSLA stickerVЁSLA stickerVЁSLA stickerVЁSLA stickerVЁSLA stickerVЁSLA stickerVЁSLA stickerVЁSLA stickerVЁSLA sticker
“I want fish!” sticker “Need VЁSLA” sticker Sticker: fish in a sweater “I’m a catfish!” sticker “Roll the rolls!” sticker “This bait is driving me crazy” sticker “Rock and rolls!” sticker “You play a special roll in my life!” sticker Sticker with Homer and a roll Sticker with a cat: “Let’s order VЁSLA” “Let’s order” sticker Sticker with cats: “Let’s order fish” Sticker with a cat in a hat Sticker with a set of rolls
All 14 stickers

In Telegram and in print

The set was used in two formats: as Telegram stickers and as printed stickers

Sticker usage in Telegram

Screenshot of the stickers in use in Telegram