Brand mascot, stickers, and emoji
Zhmykha the mascot, stickers with the host, and brand emoji for videos, posts, and conversations in Telegram
The challenge
Extend Kolosok’s visual language: create a standalone character for content and bring the recognisable traits of the brand and the host into stickers and emoji
Zhmykha: from three concepts to a character
I proposed three options: an ear-of-wheat character and two human figures with plant details. Together with the team we chose the ear of wheat: it directly links the mascot to the project’s name and gives it a distinctive silhouette
Recognition through silhouette and expression
In Zhmykha I combined the shape of an ear of wheat, the brand’s red-and-pink palette, and an expressive face. Raised eyebrows, elongated eyes, and an asymmetric smile set the character’s ironic tone
Zhmykha appeared in animated inserts in the videos and in posts
Stickers with the host’s voice
For Telegram I drew six stickers with the host. Expressions, gestures, and signature phrases work together: “Let’s take it!”, “Never, ever”, “This is my spiritual practice”
I kept her recognisable features, added handwritten captions and the brand’s ear of wheat, so every sticker connects both to the host and to the brand
Brand details at emoji scale
I created nine emoji: variations of the ear of wheat and the themed symbol, list markers, a thank-you, and hearts with the logo. The set lets the brand styling continue right inside messages
Stickers and emoji in use
