Logo for a sports team
A mark for a group-training team, built from the silhouettes of its coaches
The challenge
Create a logo that represents a specific team. At GirlsFit’s suggestion the mark was built on the silhouettes of its coaches
My task was to turn them into a coherent graphic composition and unite them with the name
From team silhouettes to a mark
I built the graphic part of the logo from the silhouettes, then chose the colour scheme and created the GirlsFit wordmark. Figures and name form a single composition
Logo on sports merchandise
I prepared mockups on a sports top and a bottle to show the logo in the context of training: on clothing and personal accessories
In the gym space
The logo was painted on the wall, becoming part of the space where the team trains
